In the article, the author analyzes the transformation of value objects in the process of generational change in the conditions of social relations in society using the example of “prayers”, which are part of folklore in the cultural space. For all eras, a specific value object is manifested, and its variability or continuity necessarily depends on the existing socio-political and cultural characteristics. The lack of a reliable source or database at all times requires the researcher to search for specific methodological approaches. In determining the transformation of value objects in an information society, a specific approach, which has not been paid much attention to in local sociological studies, namely, the factors influencing the worldview of values in “prayers”, were analyzed. In the future, the importance of this approach may play a special role in expressing theoretical and methodological approaches in cultural anthropology and sociology of religion.