The article provides scientific evidence of the factors that shape the way of thinking of young people and their creative activity. Today, it is of great importance to identify objective conditions and subjective factors, socio-philosophical aspects of the process of forming the cultural level of an individual, and the specifics of improving cultural and educational work in this regard. The use of legal, social, economic, spiritual and organizational opportunities created by the state, and instilling creative ideas in the minds of our youth is one of the main tasks of our national pedagogy today.