The article analyzes the use of digital technologies, data-driven politics, and political PR tools in modern political governance. The author explores the impact of digitalization processes on state-society relations, the effectiveness of decision-making based on big data, as well as the positive and negative aspects of managing public opinion.

Language is one of the most important foundations of human culture. It is not only a means of communication, but also an integral part of thinking, culture, society and history. Linguistics, on the other hand, is the science that studies this complex system and includes various approaches, theories and techniques. At the same time, there are many problems in linguistics that still require scientific research and analysis.anguage is one of the most important foundations of human culture. It is not only a means of communication.

This article analyzes the role of international experience and cooperation in ensuring transparency in public administration in Uzbekistan. It examines the mechanisms of implementing openness policies in different countries, particularly in the Scandinavian states, the United States, and the European Union, highlighting their advantages and effective aspects. The study also explores Uzbekistan’s recent reforms aimed at promoting transparency, including the development of the e-government system, the open data portal, the establishment of People’s Reception Offices, and cooperation with international organizations. The article emphasizes the necessity of adapting international practices to local conditions and proposes prospective directions for further advancement of transparency policies.

This article examines the transition of medical terminological dictionaries into electronic formats and its impact on the development of applied lexicography in the Uzbek language. The advantages of electronic dictionaries such as fast search, regular updates, and multimedia integration are analyzed. In addition, the paper highlights existing challenges and discusses the scientific and practical significance of electronic medical dictionaries.

This article provides a comparative analysis of the implementation of the translanguaging approach in primary education in Uzbekistan and neighboring countries. Translanguaging is a modern approach that allows students to exchange ideas, communicate, and consolidate knowledge using multiple language resources in an integrated manner. The study compares the experiences of Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan based on criteria such as language policy, curricula, teacher training, textbooks and methodological support, and factors for developing students' linguistic competence. The article first examines the state language policy and official documents on multilingualism of each country. Then, the role of the mother tongue and foreign languages ​​in primary education programs, the possibilities of organizing integrated lessons, and existing experiences are analyzed. It also provides a comparative review of teachers' methodological training, attitudes toward language transfer, and real-world applications. As a result, it is determined that the translanguaging approach in Uzbekistan plays an important role in developing multilingualism, increasing communicative competence, and approaching international standards while preserving national values. Comparison with the experience of neighboring countries serves as a scientific basis for eliminating existing problems and developing effective methodologies.

In the multifaceted scientific heritage of Abu Rayhan Beruni, his ethical views also occupy a special place. Since only a certain part of the scholar's works has reached us, it is impossible to say for sure whether the philosopher had any separate works devoted to ethics. An analysis of the views of the encyclopedic scholar shows that, although under the influence of official religious ideology, his views on ethics were essentially universal and scientific-enlightenment in nature.

The article theoretically analyzes the goals, principles, content and methodological foundations of the methodology of independent creative activity of students. Its classification, parameters and methods of assisting in the development of independent creative activity are described.

This article examines the phenomenon of “mosque diplomacy” through the lens of historical, cultural, and political processes – from the early Islamic period to modern Uzbekistan. Mosques are analyzed not only as places of worship but also as centers for disseminating information, establishing diplomatic relations, providing education, and fostering social cohesion. The study highlights the geopolitical goals of “soft power” policies implemented through the construction and restoration of mosques in Central Asia. Using the example of the restoration of the Langar Ota Mosque with U.S. support, the article demonstrates how cultural heritage sites can strengthen international cooperation, mutual trust, and intercultural dialogue.

This article provides a thorough analysis of the international relations system and the ongoing geopolitical transformation processes in the Near and Middle East. It examines the rivalry among major geopolitical powers, strategic interests of external actors, competition for natural resources, religious and ethnic conflicts, and regional security issues.

This article studies the scientific and methodological foundations of improving the quality and content of education in the higher education system based on the qualitative approach. In particular, the content of the qualitative approach is analyzed from a pedagogical point of view and the possibilities of its integration into the educational process are highlighted.

This article discusses in detail the emergence of the terms Afghan and Pashtun, the origin of the Pashtuns, their place in Afghanistan and Pakistan, and their influence on the politics of these countries. The article also describes in detail the idea of the Pashtuns to establish a state of "Pashtunistan" and attempts to implement it. The position of Afghanistan and Pakistan regarding the Pashtun movement and the policies pursued by the parties are widely covered.

This article analyzes the geopolitical significance of Arctic shipping routes in the context of global climate change, energy security and international cooperation. The main focus is on the role of Russia and China in the development of the Northern Sea Route (NSR), as well as the prospects for their strategic partnership in the Arctic region. The paper examines the international legal aspects of navigation in the Arctic, economic benefits and risks, as well as the geostrategic interests of key global actors. An analysis of existing scientific literature, government strategies and interstate agreements is provided. The results of the study demonstrate the growing importance of the Arctic in world politics and emphasize the need for joint efforts by Russia and China for the sustainable development of the region.