This article examines the scientific and theoretical foundations of literary translation, as well as its significance in the history of humanity and intercultural communication. The study analyzes the scientific perspectives of translation scholars such as Anna Maria Rojo, Peter Newmark, Gaybulla Salomov, and Kudrat Musaev. It highlights the specific complexities of literary translation, particularly the issues of recreating stylistic devices, national coloring, and the author's individual style in the target language. Furthermore, the article explores the distinctive features of translation between related languages versus unrelated language families and emphasizes the importance of the translator's professional skill.

This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.