The article is devoted to the methodological problems of studying digital social reality and digital everyday life. In modern society, digital technologies mediate the whole complex of social relations, linking the state, organizations, individuals into the most complex technical object. The new technological paradigm, integrating convergent technologies, will radically transform the landscape of human physicality, everyday life and creativity. The transition to the Internet of Things and the practice of human self-improvement become a challenge for anthropological methods of determining the essence and boundaries of the human. Using new digital technologies for everyday problems, individuals in a digital society routinely use the former, expanding and modifying the range of their applicability, laid down by the developer, through the accumulation and distribution of social experience, overcoming technological alienation.