In this article, the authors argue that by the new century, the character of all types of propaganda has fundamentally changed, that propaganda has become a powerful tool used on a global scale for the purpose of various social groups and political forces, and that these changes in the propaganda system are taking place under the influence of a number of social processes, trends, and factors.

In the course of today's globalization, the issue of human dignity is becoming more and more relevant. Because glorifying the value of a person, his role in the life of society is becoming very important