This article examines the role of Russian personal names in shaping the image of individuals and society. Personal names are analyzed not only as a means of personal identification but also as an important linguistic and cultural element reflecting social status, national identity, cultural values, and historical era. The paper examines the origins of Russian anthroponyms, their semantic features, and their functional role in fiction. Particular attention is paid to the importance of names in revealing a person's character, defining the social environment, and conveying social relations. The conclusion is that Russian personal names are an important factor demonstrating the relationship between language and society.

In the article, the author analyzes the transformation of value objects in the process of generational change in the conditions of social relations in society using the example of “prayers”, which are part of folklore in the cultural space. For all eras, a specific value object is manifested, and its variability or continuity necessarily depends on the existing socio-political and cultural characteristics. The lack of a reliable source or database at all times requires the researcher to search for specific methodological approaches. In determining the transformation of value objects in an information society, a specific approach, which has not been paid much attention to in local sociological studies, namely, the factors influencing the worldview of values in “prayers”, were analyzed. In the future, the importance of this approach may play a special role in expressing theoretical and methodological approaches in cultural anthropology and sociology of religion.

This article analyzes the economy, population, and natural-geographical features of Soviet Uzbekistan. It provides general information on the geographic location, natural resources, climate, and territorial structure of the Uzbek SSR. It also examines the republic's population growth, its ethnic composition, and differences in population density between cities and villages. The focus is on the economic system formed during the Soviet era, particularly cotton production, irrigated agriculture, industrialization, and the development of transport infrastructure. These research findings are important for understanding economic and demographic processes in Uzbekistan in subsequent periods.

This article examines how pragmatic markers in both English and Uzbek conversations are used by men and women. Pragmatic markers are small words or expressions (e.g., “you know”, “well”, “bilasanmi”, “ya’ni”) that help speakers manage conversation in many ways, such as expressing attitude, or softening statements. The article turns to several existing literature about gender and pragmatics and provides relevant examples to show how different is the men and women's use of pragmatic markers in both languages. After discussion, this paper talks about how a better understanding of these patterns can help English language teaching (ELT) as well as cross‑cultural communication.

The article examines the study of the civilizational development of Japan. The purpose of the study is a thorough analysis of the work of the orientalist, academician Nikolai Iosifovich Konrad, who devoted more than 40 years of his life to the study of Japanese civilization, especially the history of its culture. N. Konrad is considered one of the first who was able to apply a comparative approach to Japanese culture with the cultures of the East and West, which subsequently allowed a new assessment of the contribution of Japanese civilization to world culture. The main conclusion of this study is that the legacy of N. Konrad is fundamental in the study of Japanese history, culture, literature and language, and his translations and commentaries on Japanese literature have become an important tool for understanding the Japanese people and their way of life.

This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.

This article talks about the increase in the process of migration in the process of globalization, the exchange of cultures and at the same time, the entry of "mass culture" formed in Western world into our country and the dangerous threat to youth education, as well as the formation of ideological immunity in our youth.

The article analyzes the issue of the relevance of the Uzbek ethnoculture and its fundamental ideas, values, and views, which are striving to preserve their identity in the process of ideological struggles as a result of the intensification of the information flow on a global scale and the spread of various false values, the relevance of the national idea and ideology today, the self-awareness of the Nation, its affirmation as a carrier of certain material and spiritual values, its belonging to a certain ethnic unity, state, language, culture, customs, traditions and values, and the need and specific ways to develop and enrich them. Also, the importance of the issue of preserving national values and passing them on to future generations today is presented, its philosophical and scientific foundations are presented.

The ecological ideal is an exemplary model of social structure based on balanced relationships between humans and nature. This important concept reflects the urgent needs of the modern world. It is not a mere dream or utopian goal, but rather represents one of the most pressing tasks facing humanity. The concept of ecological ideal is being discussed on such a broad scale for the first time in human history, and this is not without reason.

The article presents the results of a questionnaire survey conducted among specialists in the field of physical culture and sports to identify the influence of practicing various sports, including volleyball, on the formation of professional skills and personal qualities among students of the Faculty of Physical Culture of pedagogical universities.

This article provides a philosophical analysis of the logical ideas contained in the scientific heritage of Abu Nasr Al-Farabi, as well as their role and significance in the formation of the intellectual potential of the individual. The article also provides a comparative analysis of the scholar's ideas and a detailed study of their impact on the formation of social relations in the modern era.

This article will analyze the main mechanisms and components of the formation of media literacy for modern youth. Media literacy is an important skill that allows the younger generation to be taught to analyze, sort and use information responsibly. The article examines the essence of media literacy, the role of education in its development, the use of digital technologies and the processes of forming an Information Culture in society. Methodological recommendations are also made among young people regarding increased immunity to false information, the development of critical thinking and the safe management of information. The study used an analytical approach using the example of international experiments and advanced practices on the formation of media literacy. This article serves as a valuable resource for young people, educators and researchers who seek to act effectively in an information environment.