This article explores the multifaceted transformation of personal culture within the evolving framework of the information society. It analyzes how globalization, digital technologies, and mediated communication reshape individual identity, interpersonal relationships, and local cultural traditions. While digital connectivity facilitates cross-cultural exchange and global awareness, it also poses risks such as cultural homogenization, identity fragmentation, and ethical dilemmas, including privacy erosion and cultural appropriation. Drawing upon contemporary sociological and philosophical perspectives, the study emphasizes the paradoxical nature of cultural change in digital environments—offering unprecedented opportunities for self-expression and diversity, yet simultaneously undermining authentic cultural continuity. The paper calls for a critical reassessment of ethical engagement, digital literacy, and cultural preservation strategies in response to these shifting paradigms.

The role of independent learning in ensuring the effectiveness of students' learning in the digital education technology environment is of great importance. Independent learning has always been an important link in the education system. In particular, in the homes of Eastern Muslim scholars, the main learning was carried out through independent learning. The fact that the word “madrasah” originated in Uzbekistan and, according to the analysis of scientific sources, it was precisely thanks to this independent learning that Abu Nasr Al-Farabi acquired the ability to communicate in 72 languages, indicates the relevance of this education. Thanks to independent learning, Aristotle explained and explained the works to us. The correct organization of independent learning is considered a factor in the rapid progress of all sectors in developed countries, which increases our need for international frameworks for the integration of these tested technological programs in our country. The main task of higher education institutions is to turn the theoretical ideas from scientific sources, which have been proved in the experience, into labor market goods in real practice, and to market these goods and to commercialize finished goods, that is, to turn them into financial income. The presented analyses prove that independent learning is the main task of state and non-state higher education institutions. Based on the requirements of the advanced HEMIS program of higher education institutions of Uzbekistan, the introduction of independent learning and the prevention of plagiarism in the presentation of independently prepared educational materials are becoming increasingly urgent. The rapid development of the Internet and its programs has led to the fact that students do not prepare independent work using educational literature and scientific sources and upload it to the HEMIS program, but rather blindly submit it with the help of artificial intelligence. However, each independent work should be a discussion-debate in the student who prepared the work, and motivation for science should be formed. This article analyzes relevant considerations about these aspects of independent learning that are relevant today, and the necessary conclusions and proposals are given.