IDENTIFYING EFFECTIVE STRATEGIES AND INDEPENDENTLY EVALUATING EACH ANALYSIS USING THE EXAMPLE OF THE PREEMINENT GLOBAL ENTITY IN THE COFFEE INDUSTRY, STARBUCKS
14:35 / 02.07.2024
42
Sobirjonova, Kholidabonu
PDF version of article

In the article described two types of analyses that are evaluate strength and weaknesses of business, within external and internal factors each respectively. SWOT and PESTLE analyses are effective tools to assist with project and business development. Below will be considered Starbucks company with all the factors that are included in the light of two different analyses that helps to gain knowledge and reconsider some aspects that can be crucial in the company development.