This article highlights the importance of studying the associative field in modern linguistics today. It is known that a person perceives, understands and feels being through language. Words form certain groups in our minds. To understand their meaning, it is necessary to understand that each group is essence, the words in it are knowledge expressed through reality, meanings. In linguistics, a language like this is seen as an association to the Union of units according to their formative or logical-semantic sign. The idea of the subject and the word cannot be understood separately from each other.