UNDERSTANDING TOURIST FLOWS IN UZBEKISTAN: AN ORIGIN–DESTINATION APPROACH TO REGIONAL TOURISM DYNAMICS
12:45 / 25.12.2025
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Lee, Seung Heon; Khakimov, Boburbek Akmaljon ugli; Khakimova, Muazzam Akmaljon kizi
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This study examines how tourists’ countries of origin influence their destination choices in the case of Uzbekistan. Data were collected through a Google Form from 673 foreign visitors. A chi-square contingency test was applied to assess the relationship between tourist origins and destinations. The analysis revealed a strong and statistically significant association between origin and destination choice. These findings show that tourist origin meaningfully shapes destination preferences, highlighting the need for targeted tourism planning in Uzbekistan.